AN EMPIRICAL INVESTIGATION ON DETERMINANTS OF SAVING INTENTION TOWARDS SAVING BEHAVIOR OF YOUNG PEOPLE IN THE POST-COVID-19 ERA

Abstract

This paper is aimed at analyzing the factors affecting the saving intention and behavior of young people in Vietnam. Employing exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM), data from 236 respondents were analyzed to assess the influence of independent variables on the dependent variable, saving behavior. Deep interview techniques were also incorporated to bolster the quantitative model’s outcomes. The empirical findings align with prior research (Rodermund, 2012; Phan & Zhou, 2014) and provide evidence supporting the view of high correlations between the saving behaviors of young people and personal finance factors. First, all three factors including financial literacy, subjective norms, and saving attitudes have a positive impact on young people’s saving intention. Second, saving intention has a significant positive impact on saving behavior. Recommendations to young people, parents of young people, educational institutions, and government agencies are proposed for improving the saving behaviors of young people toward financial independence in the post-COVID-19 pandemic era.