MARKET PERSPECTIVES FOR SERBIAN PDO PRODUCTS IN THE REPUBLIC OF SERBIA

Abstract

Protected designation of origin products can contribute both to consumers and producers, as well as to rural development. As high percentage of population in Republic of Serbia lives in rural areas, and agricultural sector is very important for the country, protected designation of origin products could bring many benefits for the country, rural population and rural development. The objective of the paper was to analyse potential of two Serbian products, with geographical indication, in the market in Republic of Serbia. Another objective was to understand who are consumers of these products and if they would pay for these products. These questions were explored in cases of two Serbian PDO products – Futog cabbage and Petrovac sausage, on the market in Serbia.