Journal ArticleOPEN ACCESS

A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention

  • Chun E
  • Seok H
  • Chung M
  • et al.
Fashion & Textile Research Journal (2017) 19(2) 180-193
DOI: 10.5805/sfti.2017.19.2.180
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Abstract

… reliability has a significant influence on brand attitude. Third, this brand attitude has a positive influence on purchase intention and e-WOM intention. In conclusion, these findings can …

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APA

Chun, E., Seok, H., Chung, M., & Ko, E. (2017). A Study on the Types of Product Review on Mobile Beauty App, Perceived Information Authenticity, Brand Attitude, Purchase Intention and e-WOM Intention. Fashion & Textile Research Journal, 19(2), 180–193. https://doi.org/10.5805/sfti.2017.19.2.180

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