Increasing the attractiveness of public transport among youth for the urban sustainable development

Abstract

The growth in the number of personal vehicles in the urban environment causes significant damage to urban infrastructure and environment. European research aimed at increasing the attractiveness of public transport has mainly focused on government regulation and the development of sustainable alternative modes of transport such as cycling. The most mobile part of the Russian population is young people under the age of 30. The study is aimed at identifying behavioral responses and factors that can influence the rejection of personal transport in favor of public transport. The results showed that at the moment young people are not ready for this step. However, growing number of transport units and their comfort, as well as the creation of dedicated lanes on the roads for public transport to speed up its movement may increase the attractiveness of public transport.