Service quality evaluation of technical visits for foreign visitors

Abstract

In Japan, an increase in industrial tourism that makes uses the of regions’ special characteristics is expected, particularly in Chukyo, with its flourishing manufacturing industry. Specific visitors making such “technical visits” are provided with focused technical and professional information. However, the actual technical visit process has not been sufficiently clarified. Using a case study of AVEX Inc., this paper evaluates the service quality of technical visits for foreigners based on SERVPERF. Structural equation modeling (SEM) is used to assess the hypotheses regarding relationships among model constructs.