A STUDY ON AGRO-TOURISM IN INDIA

Abstract

Traveling to farms, ranches, and other agro-cultural locations to experience rural life and discover agro-cultural practices is known as agro-tourism. Thanks to its ability to boost rural economies, create jobs for locals, and raise public awareness of agro-cultural techniques, it is growing in popularity in India (Jagdish, Agri Farming, 2021). There are numerous advantages to agro-tourism for farmers, local communities, travel agencies, and non-farmers. It gives farmers an extra money stream and aids in revenue stream diversification (Jagdish, Agri Farming, 2021). Communities can benefit from it by creating new jobs, fostering regional growth, and preserving local customs and culture  (Jagdish, Agri Farming, 2021). It can benefit travel agencies by bringing in more business, boosting revenue, and promoting environmentally friendly travel  (Jagdish, Agri Farming, 2021). It can offer a rare chance for those who don't live near farms to experience rural life, learn about agro-culture, and establish a connection with the natural world (Jagdish, Agri Farming, 2021). This article's objectives are to examine the advantages of agro-tourism in India, the difficulties it faces, the effects agro-tourism has on the country's environment and economy, sustainable agro-tourism in India, and government programs and policies related to agro-tourism in India. Secondary data were used to conduct the current investigation. In this study, descriptive research methods were employed.