Rational economic behavior

Abstract

Economic transformations, globalization, and localization of the world socioeconomic systems, the desire to institutionalize current processes in society have changed the perception of economic activity tasks by the business entities, approaches to their solution, motivation, norms and skills of rational management, ethical standards, etc. This determines the relevance of the research on this topic. The main theoretical approaches to rational human behavior in terms of economic theory and management are summarized. The rational behavior is analyzed in terms of the individual and organization. Conclusion about the limited rationality of the Russians are made.