Network, popularity and social cohesion: A game-theoretic approach

Abstract

In studies of social dynamics, cohesion refers to a group's tendency to stay in unity, which - as argued in sociometry - arises from the network topology of interpersonal ties. We follow this idea and propose a game-based model of cohesion that not only relies on the social network, but also reflects individuals' social needs. In particular, our model is a type of cooperative games where players may gain popularity by strategically forming groups. A group is socially cohesive if the grand coalition is core stable. We study social cohesion in some special types of graphs and draw a link between social cohesion and the classical notion of structural cohesion (White and Harary 2001). We then focus on the problem of deciding whether a given social network is socially cohesive and show that this problem is CoNP-complete. Nevertheless, we give two efficient heuristics for coalition structures where players enjoy high popularity and experimentally evaluate their performances.