Coexistence and conflicts between shopping malls and street markets in growing cities: Analysis of shoppers behaviour

Abstract

Street markets in developing countries constitute an integral part of the local economy as well as exhibiting the ethnic image of the habitat, which continues to function even in growing cities. The shopping malls have intercepted the traditional marketplace culture and are instrumental in shifting the consumer behaviour in urban areas. This article discusses how consumers decision-making styles shift towards shopping at malls as well as street markets in Mexico City. On the basis of exploratory data and using a theoretical model of consumer decision-making styles, this study addresses the causes and effects of coexistence of shopping malls and street markets. The results show that there are various economic and marketplace ambience-related factors that affect the consumer decision towards shopping. The article concludes with specific suggestions for reducing conflicts and increasing cohesiveness with regard to shopping behaviour between shopping malls and street markets, and advancing strategic retailing strategies to establish the coexistence of contemporary and conventional market systems. © 2010 Macmillan Publishers Ltd.