Business management of sustainability, CSR and Artificial Intelligence. A new frontier in decision-making

Abstract

This study explores how artificial intelligence (AI) is being used to improve sustainability management and corporate social responsibility (CSR) in Latin America. We analyze the regional context, identify challenges and opportunities, and present two case studies of IT companies that have implemented AI solutions to promote sustainable practices. The findings highlight the positive impact of AI on operational efficiency, cost reduction, and improved corporate image, while underlining the importance of a multidisciplinary approach and continuous collaboration.