The Role of Woman Entrepreneurship in Creative Tourism Development

Abstract

This paper draws on a case of a woman entrepreneur (Zaenab) who has been innovative, establishes a business (UD Azhari), initiates the establishment of a sustainable tourism village (Green Village of Bilebante) and develops creative tourism businesses as community development. A descriptive case study research method was used, and data were collected through observation and in-depth interviews. The study reveals a journey and series of reasons why this specific entrepreneur has been innovative. An entrepreneur's key success in creating a business is implementing four principles of Sarvodaya ideology: 1) collective ownership, 2) cooperation, 3) selfreliance, and 4) profit sharing. The business creation activities were also initiated and conducted cooperatively by the members of the communities, the support of the government, and other stakeholders. The paper suggests how these findings may contribute to developing creative businesses in tourism and community development. This study also stimulates further research for sustainable community development and provides inputs for government agencies in determining policy and strategy for community development. Keywords: Woman Entrepreneurship, Creative Tourism, Sustainable Tourism, Community Development, Sustainable Development.