Corporate Social Responsibility (CSR) is on a Sustainable Trajectory

Abstract

In the literature and practice there has been some debate whether the concept of corporate social responsibility (CSR) is here to stay or not. It is argued here that CSR is here to stay though other competing and complimentary frameworks have arrived on the scene. These other frameworks include corporate citizenship, corporate stewardship, business ethics, stakeholder management, conscious capitalism, creating shared value, and sustainability. These frameworks are significantly overlapping in their meanings and applications. CSR captures the key values embedded in each of these and thus will continue on its sustainable trajectory. It will become more institutionalized in practice though these other frameworks will have their adherents.