The Role of Special Events in Branding Egypt as a Tourist Destination: A case Study of EXPO 2020 Dubai

  • Marzouki S
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Abstract

… Egypt should pay more attention to MICE tourism as it can contribute significantly to the development of Egypt tourism destination in a rapidly changing and developing world. …

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Marzouki, S. (2019). The Role of Special Events in Branding Egypt as a Tourist Destination: A case Study of EXPO 2020 Dubai. International Academic Journal Faculty of Tourism and Hotel Management, 5(1), 223–242. https://doi.org/10.21608/ijaf.2019.95480

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