The Role of Special Events in Branding Egypt as a Tourist Destination: A case Study of EXPO 2020 Dubai

  • Marzouki S
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Abstract

Egypt is one of the world's most ancient and historically richest countries in the world, boasting a wealthy heritage of cultural treasures. In the 21st century, with the wave of modernity and the country's great potential, Egypt can offer a lot more than just sightseeing.

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Marzouki, S. (2019). The Role of Special Events in Branding Egypt as a Tourist Destination: A case Study of EXPO 2020 Dubai. International Academic Journal Faculty of Tourism and Hotel Management, 5(1), 223–242. https://doi.org/10.21608/ijaf.2019.95480

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