Assessing the Impact of Corporate Credibility and Technology Acceptance on Online Shopping

Abstract

This study used the technology acceptance model and corporate credibility concept to investigate consumer reaction to ecommerce and to ecommerce websites. The purpose was to assess the relationship of each construct with self-reported future behavioral intentions. Data analysis from a survey of 70 adult respondents showed that perceptions of trust, perceived ease of use, and perceived usefulness were indeed positively correlated with willingness to provide the vendor with information, future purchase intentions, and recommendations to other consumers. These findings are consistent with other research. Implications of these findings for theory and practice are discussed.