Perception of Active users towards Whatsapp Pay in India

Abstract

The emergence of Digital India reforms has led to the growth of Digital Payment apps. In order to get business opportunities, many organizations started focusing on the development of flawless payment apps. But, to sustain in the market, it is evident for an organization to understand the challenges involved such as, existing cut-through competition, awareness amongst public about digital transaction, and other technical challenges like, security concerns, etc. Apart from these challenges, an organization has to understand the perceptions of users towards their business. The current Study focuses on a new Payment application i.e., WhatsApp Pay, wherein the characteristics of active users’ characteristics and perceptions differentiate adoption of WhatsApp Pay App to non-adoption of WhatsApp Pay in India has been analyzed. Since the company is one of the social media networking company entering into a new business. To analyze these facts, a primary data has been collected wherein youth across Hyderabad and Secunderabad were considered. The factors which effect the perception of users were Awareness and issues with regards to the Data Compliance techniques involved with regards to WhatsApp pay were considered. To analyze these, average response analysis has been applied. The study resulted that there is no significant impact on the awareness created and their perception towards WhatsApp Pay. The study also resulted that there is an impact on the data compliance issues which WhatsApp Pay had to come across in India.