2021 ABM Annual Meeting Abstracts Supplement

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Abstract

Behavioral Economic Theory (BE) suggests that the accessibility and low behavioral cost (e.g., effort, money) of watching TV may increase the value (i.e., demand) of TV watching and promote that behavior over alternative sources of reinforcement (e.g., physical activity, PA).

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2021 ABM Annual Meeting Abstracts Supplement. (2021). Annals of Behavioral Medicine, 55(Supplement_1), S1–S618. https://doi.org/10.1093/abm/kaab020

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