Promotion of indian drugs in media

Abstract

The Indian pharmaceutical industry is very wide and in volume it has been ranked 3rd in the world. It is contributing to 10% of the total pharmaceutical production. In terms of value the pharmaceutical industry is 14th largest in the world. As far as market is concerned it is 1.5% of the total pharmaceutical market. India is a good source of good quality and cheap medicines with strong retail base. It is also a hub for clinical trials, biotechnology, contract research, and clinical data management services. There has been tremendous competition among all pharmaceutical companies. In this competitive situation, media has emerged as a strong tool to promote pharmaceutical drug to end customers. This research paper contributes to the different aspects of pharmaceutical drug promotion in media in India.