The Efforts to Enhance Gender-Based Health Promotion Among Beneficiary Families of the Family Hope Program (PKH) in Sukoharjo Regency

Abstract

This research aims to elucidate genderbased health promotion within the Family Hope Program (PKH). The research methodology employed is qualitative descriptive, utilizing data from secondary sources and related studies. Analysis reveals that the program targets beneficiary families. The focus of healthcare access for PKH recipients traditionally centers around seeking medical assistance when ill, pregnant, or during childbirth, necessitating a shift towards promoting healthy lifestyles for all family members with a gender equality perspective. Sukoharjo Regency has yet to receive the Parahita Ekapraya Award (APE) unlike other areas in Central Java. Training and advocacy for officials within the Regional Apparatus Organization (OPD) remain suboptimal. The research recommends utilizing families as the intervention base and adopting a fresh perspective in programs to instigate behavioral changes toward gender equality. The novelty of this research lies in its empirical, methodological, and theoretical dimensions, where gender theory serves as a primary component in program evaluation.