Abstract
… Price discount promotions affect consumer purchasing behavior [5]. Therefore, we believe that the type of product (high or low price) … that in online shopping, promotion has an impact on …
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CITATION STYLE
APA
Yu, L., Liu, J., Chen, J., & Zhou, C. (2019). Research on the Influence of e-commerce Discount Promotion on Consumer’s Psychological Gap. Journal of Mathematics and Informatics, 16, 111–117. https://doi.org/10.22457/jmi.144av16a10
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