The effect of repeated two-syllable brand name on consumers’ perception and attitude

  • WEI H
  • WANG T
  • MAO L
  • et al.
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Abstract

Page 1. 心理科学进展 2020, Vol. 28, No. 7, 1071–1082 Advances in Psychological Science DOI: 10.3724/SP.J.1042.2020.01071 1071 ·研究构想(Conceptual Framework)· 叠音品牌名称对消费者知觉和态度的影响 * 魏 华 1,2 汪 涛 2 毛 磊 3 冯文婷 4 熊莎莎 5 …

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WEI, H., WANG, T., MAO, L., FENG, W., & XIONG, S. (2020). The effect of repeated two-syllable brand name on consumers’ perception and attitude. Advances in Psychological Science, 28(7), 1071–1082. https://doi.org/10.3724/sp.j.1042.2020.01071

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