Does internationalization have its own face in each country? measuring the internationalization of web presence on higher education admission Web pages between USA and Taiwan

Abstract

Developing sophisticated networks and facilitating its widespread use by the academic community is a powerful strategy to achieve the internationalization of higher education. But the content, structure, and responsive designate of collegiate websites can perform the most probabilities of Information and Communication Technology for communication and transaction still unexplored. We review the growing discussions on the internationalization of higher education and the website quality evaluate criteria to construct a measure template to help us analysis the web presence of higher education. This study measures top ranking of worldwide institutions with USA and Taiwan collegiate admissions web pages, to compare the differences and similarities on admission web pages presence. Fifteen top USA universities which intersected between three Worldwide Rankings and 15 top universities which got Top R & D grant from the Ministry of Education in Taiwan were selected. Content analysis method employed to measure the presence of internationalization on admissions web pages. Results present all the top universities of USA and Taiwan mention internalization in their mission statements, and have appropriate organizational structures in their institutions. And there are differences as it implements practically on web presence between 2 groups. © 2011 Springer-Verlag Berlin Heidelberg.