The Influence of the Dimensions of Perceived Value on Keepers' Satisfaction and Intention to Abandon

Abstract

This research examines the effect of dimensions of keepers' perceived value (utilitarian, emotional, social) of their dogs on the dogs' behavioral problems, keepers' satisfaction, and intent to abandon their dogs, using confirmatory factor analysis (CFA) and structural equation modeling (SEM). A questionnaire was administered to 330 keepers walking their dogs in a national park in Bogotá, Colombia, which examined their perceptions of and attitudes toward their dogs. Keepers who placed a higher utilitarian value on their dog were more satisfied with their dog. Positive feelings toward their dogs (emotional value) negatively affected the keepers' intention to abandon their dogs. Contrary to prior findings, the social value of dogs did not influence dogs' behavioral problems. Finally, as expected, dogs' behavioral problems negatively influenced keepers' satisfaction, which affected keepers' intention to abandon their dogs. Theoretical and practical implications of the dimensions of perceived value in the field of dogs' welfare are discussed.