Marketing and building relations in digital academic library: Overview of central library, Jawaharlal Nehru University, New Delhi

Abstract

Though the concepts of marketing and public relations are interrelated yet the example of Jawaharlal Nehru University (JNU) Central Library reflects how these have been walking hand-in-hand together to maximise the usage of library collections and keep the users well-informed. The paper discusses about the various practices taking place at Central Library which have been customised and functioning as tools of marketing. The in-depth analysis of these practices and services has been showing the endeavors in the direction of building relations with user community to achieve optimum use of library resources, specially the digital kinds.