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Tinjauan Etika Bisnis Islam Terhadap Strategi Pemasaran Dengan Metode Decoy Effect

  • Abduh M
  • Pardiansyah E
Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking (2022) 6(1) 97
DOI: 10.35448/jiec.v6i1.15239
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Abstract

The marketing strategy used by sellers to get consumers to switch from one option to a more expensive or profitable option is called the decoy effect. This study uses a qualitative …

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APA

Abduh, M., & Pardiansyah, E. (2022). Tinjauan Etika Bisnis Islam Terhadap Strategi Pemasaran Dengan Metode Decoy Effect. Syi`ar Iqtishadi : Journal of Islamic Economics, Finance and Banking, 6(1), 97. https://doi.org/10.35448/jiec.v6i1.15239

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