Four dimensions for managing digital assets to deliver higher-value, lower-cost global marketing and advertising

Abstract

This paper gives a perspective on the growing demand for marketing automation and offers examples of the results generated from this need. The article examines the cost savings, elevated quality and speed-to-market that automation brings to a marketing service organization. Insight in achieving a competitive advantage in today's global and complex marketplace is shared through strategies behind successful marketing automation. [ABSTRACT FROM AUTHOR]