A Study on Service Marketing of University Libraries in the New Media Environment

Abstract

As the technical support and communication platform, new media plays a critical role in the construction and service of digital libraries. Furthermore, it has become an imperative form for libraries to carry out service marketing and promotion, demonstrating the expansion of services in libraries. The article expounds the inevitability of university library service marketing under the new media environment, proposes marketing strategy, and finally enumerates the specific application of various new media technologies in the service marketing of university libraries.