Analysis of communication behavior of Tiktok social media users (case study on students of SMKN 1 Klaten)

Abstract

This research explores the phenomenon of TikTok social media user communication by focusing on the cognitive understanding of SMKN 1 Klaten students. This research provides valuable insight into the communication of TikTok users, particularly among students of SMKN 1 Klaten. The results can be used as a foundation for developing a more thoughtful approach to social media use, while contributing to the understanding of cognitive theory in the context of social media.The research method used is a qualitative method, with a cognitive theory approach, which allows a deeper understanding of students' perceptions and interactions with TikTok. The research involved in-depth interviews and participatory observation to collect data.The results of this study reveal the diversity of students' understanding of TikTok content and how this influences their preferences and behavior. Students use TikTok to communicate, gain entertainment, and express themselves, with cognitive understanding playing a key role in this process. The study also identified the positive and negative impacts of TikTok use, as well as students' complex understanding of how this social media influences their thoughts, emotions and behaviors.