The response of domestic tourist in tourism city when encounter the haze weather: A case study of Xi'an, China

Abstract

Under the background of the haze's influence to tourism, this study takes Xi'an, China as a case to explore the response characteristics of domestic tourists to the haze weather in tourism cities, and draws the conclusion as follows. First, although the suddenly severe haze weather will causes the inconvenience of travel and the decline of tourism quality, but the tourists still take the urban public transport to go on their trip by the negative ways, such as changing the tourism destination or ignoring the haze's influence. When the tourists face the destination choice, they generally prefer the indoor tourism destinations which are less affected by haze weather, but the juvenile and low-educated tourists still prefer outdoor and suburban tourism destinations even if encountering the haze in their trip; Second, the tourists are very dissatisfied with the tour in the haze weather, and the degree of haze's influence on tourists' perception is generally showed as "photograph > vision >experience> mood", but the tourists with different characteristics have different perceptions to the haze; Last, the tourists' attention rate has increased significantly after experiencing haze weather in this tour, but the tourists with different characteristics have a significant differences in the growth rate of haze's attention.