Theoretical aspects of world value survey: Main principles, challenges and critics

Abstract

In this article are discussed values and their role in forming and developing society. In the article we approach theoretical aspects, in particular: modernization theory and stages of its development, modernization and democracy development, classification of values and their changes, as well as results of the World Values Survey; also, we consider methodological difficulties and problems related to the survey and in conclusion we offer an alternative methodological approach in the studying of values and their development.