Digital Transformation Strategy and Management

Abstract

This literature review explores the evolving landscape of digital transformation strategy and management, emphasizing the critical role of strategic alignment and leadership in facilitating successful transformation initiatives. As organizations navigate the complexities of digital change, understanding the key drivers, barriers, and best practices becomes essential for achieving long-term competitive advantage. This review synthesizes existing research on digital transformation frameworks, management approaches, and the importance of fostering a culture of innovation and collaboration. It highlights the need for a comprehensive strategy that integrates technology investments with organizational goals, ultimately guiding firms toward effective adaptation in the digital economy. Keywords: Digital Transformation, Strategy, Management, Leadership, Innovation, Competitive Advantage.