AN EXPLORATORY STUDY ON THE DETERMINATION OF SUPPLY INDICATORS FOR GASTRONOMY TOURISM IN TURKEY

Abstract

The main purpose of this study is to deter-mine the main indicators of supply related to gast ronomic tourism in a destination Turkey. Quant it at ive research met hods were used in this study. The questionnaire format was preferred as a data collection tool. The research has two separate study research universes. For this reason, the data of the research were obtained via two separate questionnaires from two different samples: 1291 quest ionnai res collected face-to-face and online were included in the final analysis. According to the results of the research, 26 of 40 gastronomy supply sources are gastronomy tourism indicators for Turkey in line with the opinions of gastronomy experts and domestic tourists in Turkey According to the findings and results of the study, among Turkey’s gastronomic tourism supply sources, the elements with the highest importance-performance degree are localit y, authenticit y, and cult ure. It is possible to reveal strong elements that will provide competitive advantages from the indicators revealed by the importance-performance analysis. Likewise, it can be determined which indicators are weak in terms of gastronomy tourism.