A Study of Factors Affecting the Intention to Use Mobile Payment Services in Vietnam

Abstract

The goal of this paper is to spot out factors affecting the intention to use mobile payment service plan in Vietnam. This study attempts to analyze the impact of various variables extracted from mobility, convenience, compatibility, M-payment knowledge, ease to use, usefulness, risk, trust, and safe to use on intention to use mobile payment. Quantitative questionnaire is used to measure responses of participants. The statistical analysis method employed in this study is to apply Structural Equation Modeling to test all hypotheses. The results indicate that the strong predictors of the intention to use M-payment are perceived ease of use and perceived usefulness. All respondents show that they do not care about risk when they have intention to use mobile payment services. Convenience of mobility, compatibility, and mobile payment knowledge have impacts on ease to use and usefulness. Among of them, compatibility has the most significant impact on ease to use and usefulness in the opinion of those surveyed. Specially, it proved that trust of safe to use has no significant impact on usefulness, but instead has direct impact on intension to use mobile payment services. The outcomes of this research have important connotations for the improvement and development of mobile payment services in Vietnam. Therefore, at the end of this paper, some suggestions based on research results are given for the future development of mobile payment service business in Vietnam.