ANALYSIS OF THE RELATIONSHIP BETWEEN THE TOURIST ATTRACTIONS POTENTIAL THAT AFFECT TOURIST SATISFACTION IN CREATIVE TOURISM COMMUNITIES.

Abstract

This article aims to examine the relationship between the potential of tourist attractions and their impact on the satisfaction of creative tourism communities. A questionnaire was used to collect data from 400 tourists who had previously visited creative tourism communities in Khon Kaen, Province. Regression analysis was conducted to analyze the relationship between variables. The study found that increasing tourist skills leads to increased satisfaction; access to tourist attractions enhances satisfaction with local identity; increased support capacity for tourism results in greater satisfaction with skill and experience products, as well as intangible tourism resources; and increased carrying capacity affects tourist satisfaction and participation in tourism activities.