The Influence of Creative Self-Efficacy on Employee Performance through Innovative Work Behavior as Mediating and Digital Literacy as Moderating

Abstract

Many factors often influence employee performance, but many company leaders must learn more about the benefits. This research aims to determine the influence of creative self-efficacy on employee performance through the mediating effect of innovative work behavior and the moderating effect of digital literacy. The primary data was obtained through questionnaires to 120 employees who work at the Iskandar Muda Pupuk Company in Aceh. This research uses the Structural Equation Model-Partial Last Square (SEM-PLS) model using the Smart-PLS device. The research results found that creative self-efficacy positively and significantly affects innovative work behavior and employee performance. Furthermore, innovative work behavior directly has a significant effect on employee performance. Indirectly, it was found that innovative work behavior mediates the influence of creative self-efficacy on employee performance. This research also shows that digital literacy does not moderate the effect of innovative work behavior on employee performance. Based on the results of this research, it is recommended that leaders be able to provide full support to employees in carrying out their work, significantly increasing innovative work behavior through the use of literacy tools to support employee work.