Book Chapter

Tobacco CSR, Sustainability Reporting, and the Marketing Paradox

  • Greenland S
  • Lužar K
  • Low D
Springer International Publishing, (2020), 1-27
DOI: 10.1007/978-3-030-22438-7_67-1
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Abstract

This chapter critically evaluates global tobacco industry’s self-reported corporate social responsibility (CSR) and sustainability initiatives in relation to marketing practice. It reveals the widespread strategic use of misleading CSR and sustainability...

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Greenland, S., Lužar, K., & Low, D. (2020). Tobacco CSR, Sustainability Reporting, and the Marketing Paradox. In The Palgrave Handbook of Corporate Social Responsibility (pp. 1–27). Springer International Publishing. https://doi.org/10.1007/978-3-030-22438-7_67-1

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