New approaches to pricing in the agro-industrial complex

Abstract

The article deals with the issues of the state of pricing in the agro-industrial complex and the need to change approaches to pricing for agricultural products and determining the profitability of sales. The main factors influencing pricing are considered. The aim of the study is to develop a methodology for determining the increase in profitability of sales based on the dynamics of the influence of indicators of price changes and the volume of sales of the previous year, as well as the development of an equation for determining the optimal amount of products based on the price calculation. The presented approaches to pricing allow you to flexibly respond to changes in the market conditions of agricultural products. The demand for products depends on a well-formed price, which ultimately affects effective agribusiness. It is the efficient agribusiness that is the locomotive for the development of rural areas, the condition for the consolidation of young people in the countryside. This technique can be used in forecasting and planning the volume of sales of agricultural products both at the level of agricultural producers and at the regional level within the framework of food security in any country in the world.