Pengaruh Konten Instagram Dan Testimoni Terhadap Keputusan Pembelian Pakaian Bekas Pada @Yoiwoy.Size Thriftshop Jombang

Abstract

This study aims to determine the effect of Instagram content and testimonials on purchasing decisions. The object of this research is @yoiwoy.size Thriftshop Jombang. The results of the data analysis test show that the t test produces a t count for the Instagram content variable on purchasing decisions of 3.169 and the t count results for testimonials on purchasing decisions of 1.933, with a significance level of 5% or 0.05, while those contained in the t table attachment are 1.661. So it can be concluded that the t value is 3.169> t table 1.661 and 1.933> t table 1.661 with a significance value of 0.05 so it can be said that there is a significant influence between Instagram content and testimonials on customer loyalty or it can be said that the hypothesis is accepted. The F test resulted in an fcount of 42.934 with a significance level of 0.000. From the results of the F test, the researcher knows that the value of F count 42.934> F table 3.09, therefore the results of the anova hypothesis can be accepted because all independent variables (free) are feasible to explain the dependent variable (bound) analyzed by the researcher. The conclusion of this study is that the independent variables, namely Instagram content and testimonials, partially and simultaneously affect the dependent variable, namely purchasing decisions.