Large-Scale Retailers and Strategies in Retailer-Supplier Relationships

Abstract

The role of large-scale retailers has evolved over time through a multi-stage processes that has profoundly influenced the retail sector. Large-scale retailers are no longer considered "handing over boxes" intermediaries, but they have become decision makers in retailer-supplier relationships. Consequently, manufacturers can no longer impose, but they are in fact forced to adopt a collaborative scheme in order to create greater efficiency in the supply chain.