Journal ArticleOPEN ACCESS

Influence of Brand Associations on Team Attachment

  • Wada Y
  • Matsuoka H
Japanese Journal of Sport Management (2020) 12(1) 17-33
DOI: 10.5225/jjsm.2020-002
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Wada, Y., & Matsuoka, H. (2020). Influence of Brand Associations on Team Attachment. Japanese Journal of Sport Management, 12(1), 17–33. https://doi.org/10.5225/jjsm.2020-002

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