STRATEGI KETIDAKSANTUNAN BERBAHASA PADA KOLOM KOMENTAR MEDIA SOSIAL INSTAGRAM AKUN DETIKCOM: STUDI KASUS REYNHARD SINAGA

Abstract

This research is motivated by the rapid development of technology that allows people to freely communicate with each other through social media. Many found impolite languages spoken in various ways and ways someone in polite language is a form of using impoliteness strategies. This study aims to describe the strategy of impoliteness of language in the social media comment column instagram account detikcom: Reynhard Sinaga case study. This research is a qualitative research using pragmatic studies. The data in this study are in the form of words, phrases or sentences of community comments obtained from the comments column on the detikcom Instagram account regarding the Reynhard case which contains elements of using language impoliteness strategies. Data collection techniques used are listening techniques, and note it. Data analysis techniques using the interactive model of Miles and Huberman. The most widely used strategy is the negative language impoliteness strategy, which is 219 data and the strategy not found in this study is the use of politeness restraint strategy.