ASSESSMENT OF CASE STUDY METHOD IMPLEMENTATION IN THE BUSINESS ENGLISH TEACHING

Abstract

The paper presents research carried out with the purpose to evaluate the results of case study method implementation in the Business English language classroom with undergraduate students of RISEBA University of Business, Arts, and Technology. The research question is whether students who are taught Business English through case studies develop better linguistic competence as well as greater proficiency in both language and business communication skills than students who are taught without the use of case study method.An experiment was conducted on two equal groups during one academic semester. Each group was administered tests devised by the lecturer before and after the experiment. Data were analysed using statistical ANOVA methodology and evidence to support the hypothesis was obtained.The results of statistical analysis confirmed the hypothesis about the advantage of implementation of the case study method in the Business English language classroom.