Journal ArticleOPEN ACCESS

The self-concept in consumer behaviour based on the example of luxury brands

  • Jakob C
Business & IT (2020) X(2) 57-70
DOI: 10.14311/bit.2020.03.05
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Abstract

… current perceived state of the person and it reflects his current image of … consumer purchases luxury brands with a brand image … Austerity to materialism and brand consciousness: luxury …

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APA

Jakob, C. B. (2020). The self-concept in consumer behaviour based on the example of luxury brands. Business & IT, X(2), 57–70. https://doi.org/10.14311/bit.2020.03.05

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