Profile of socially responsible marine tourism companies in island destinations

Abstract

The objective of this study is to analyze the degree of involvement of marine tourism companies in Corporate Social Responsibility actions with special reference to relational responsibility, taking into account certain characteristics of the companies that allow defining a profile of socially responsible companies. Results are presented distinguishing between different levels of business commitment to CSR, and results of the estimation of the applied logit models. The assessment made by companies of socially responsible actions shows that actions of the internal dimension have more weight, especially actions on human resource management and environmental actions. Of particular relevance is the positive influence of factors related to human resource management, adaptation to change, community development and the relationship with private agents on the likelihood of a company having a high level of commitment to CSR. The factor least valued by all the companies has been that of relations with public agents. Besides companies with a broader CSR strategy are younger and smaller in size.