Exploration of Attitude Change Theory in Online Public Opinion Guidance

Abstract

Online public opinion is the representation of social public opinion on the internet space and a direct reflection of social public opinion. The essence of network public opinion guidance is to influence and change the attitude of Internet users through a series of strategies, so as to effectively control the influence trend and scope of public opinion. How netizen's opinions change and how to facilitate those changes are at the core of online public opinion control and guidance.