Abstract
More companies than ever before are keeping track of what their customers are asking for and buying. How do the best companies take data from millions of transactions and convert it to a successful business strategy? Larry Rosenberger, John Nash and Ann Graham have been exploring the new frontier of data, analytics, decisions and actions. © 2009 London Business School.
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CITATION STYLE
APA
Rosenberger, L., Nash, J., & Graham, A. (2009). Blazing the new digital trail. Business Strategy Review, 20(1), 89–94. https://doi.org/10.1111/j.1467-8616.2009.00587.x
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