La caligrafía en el diseño de estilos gráficos para el cine de animación: Grangel studio y el ejemplo de corpse bride

Abstract

Drawing is the basis of the graphic style of animated films, while calligraphy relates to drawing and painting through the nature of its strokes, that meaningful indicator of the plastic sign in visual arts and communication. Calligraphy also occupies a prominent place in the history of graphic design and writing. Grangel Studio creates graphic characters and styles for DreamWorks, Sony Animation and Warner Bros, a process in which calligraphy plays an important role. Drawing on this theoretical framework and references, this article examines how calligraphy contributes to the style of these feature films, taking as a case in point Corpse Bride (2005), where the calligraphy used in the film and promotional artwork and the rendering of the characters work as one with the story world, in the manner of the neogothic productions of the director Tim Burton.