The Impact of New or Renovated Collegiate Recreation Centers on Recruitment and Retention

Abstract

Colleges and Universities have invested a great deal of resources in constructing and renovating recreational facilities over the course of time. These facilities serve as a location for health, fitness, and socialization, and provide many other wellness benefits. This study examines the impact of new/renovated collegiate recreational facilities on three different campuses and the return on investment (ROI). The ROI is measured through student participation, impact on recruitment, and retention. Additionally, this study intends to provide other institutions with examples on how they can provide data to reflect the collegiate recreation facility ROI.