Phubbing Phenomenon: A Wild Fire, Which Invades Our Social Communication and Life

Abstract

The purpose of merging various technologies in mobile device was to serve a great purpose for entire humanity and no doubt, it is doing the same. It made many things easy in day-today lives but on the other hand, it raised many psychological issues. One of the psychological issues is Phubbing, recently noticed by the researchers. The word Phubbing means snubbing someone you are talking to and simultaneously looking at his or her mobile phone. It is the practice of ignoring one's companion or companions in order to pay attention to one's mobile phone. People need to find a solution that describes this annoying situation and further to remind people, talk and spend time with each other instead of using their phone and only being present there physically. In response to this phenomenon, a new word "Phubbing" was born. It started affecting every aspect of our day-today lives and its impacts are deep and long lasting. It is a new phenomenon and had not been studied much early but researchers now are interested in understanding the phenomenon of Phubbing and its long lasting effects. This paper tried to trace the growth of Phubbing, understanding the phenomenon, and tried to analyze researches done in this area. This paper also tried to understand its impact on our social communication and life from various researches done in this area.