Factors Affecting The Decision Of Home Buying Of Millenial During The Covid-19 Pandemic

Abstract

The purchase decision of buying a house or property is still considered important for young people. This paper aims to examine the factors related to purchase decision in buying a house during the pandemic Covid-19 that now has been lasted for almost one year. We considered feng shui factors as one of the important reasoning because the Chinese belief for the position and direction of the house will impact the occupants. Another variable are brand reputation and financial aspects. We run the data with regression to identify the relation and magnitude of independent to dependent which is property purchase decision. We focus on millennials cohort because they are the driver in the workforce and hit by the pandemic condition. Our sample consists of 112 of millennials that lived in Jakarta greater area.